Role: Creative Direction + Design

Including:

Brand Development

Identity System

Web Experience

Email Marketing

Social Media

Copywriting

Spirograph Illustration

Industry: Design, Business

Minneapolis, Minnesota

One of the fun things about creating a business is designing the ways we represent ourselves outwardly to the world.

Wonderfull Design Co. creates wonder through books, branding, sites, spaces, and experiences. For our full-service design firm, the message drives the medium, allowing us to push conceptual and experiential boundaries for our clients.

The branding is both static and fluid, allowing expressions that are professional and playful. Because let's face it, we need to be both. In looking at the word wonderfull, the o stood out as something to play with; fill; frame; blink ...

In some small way, playing with a spirograph is one of the first ways children connect with design. Equal parts logic and creativity, the patterns created from a spirograph mesmerize and capture the imagination. There are endless possibilities, resulting in the most intricate arrangements. We connect some of that child-like wonder into our branding as we think, draw, and play, while exploring the business of design.