Role: Creative Direction + Design

Including:

Branding

Identity System

Signage

Website

Email Marketing

Social Media
Consultation + Direction

Photography

Consultation + Direction

Industry: Health + Beauty

Denver, Colorado

Jamie Staton, the owner of Salon Cosabella, wants every person who steps into her salon to feel welcome. More so, she would like every client to feel beautiful when they step out of the salon after a custom-tailored hair service. Following five years in a row of “best-of” awards, Salon Cosabella was ready for an upgrade. Jamie wanted the salon to reflect her modern design sensibilities while delivering comfort and customization. She worked to create a salon that is bright, open, modern, and fashion-forward. It was a must for the brand refresh to reflect these updates.

Just as the salon interior was simplified, so was the branding. Some of the fresh touches include a simplified color palette, all-new color photography of the salon, and black and white photos of each stylist. Photo direction captures the beauty and personality of each subject, whether the salon itself or a particular stylist. We also streamlined all print and digital elements and finessed the typography. The new branding is modern, fashionable, and beautiful.