Role: Creative Direction + Design
One Word Exhibition
One Word Publication
Exponential Center
Marketing Brochure
Industry: Non-Profit, Cultural
Computer History Museum,
Mountainview, CA
Computer History Museum, located in the heart of Silicon Valley, is home to the world’s largest collection of computer and technology-related artifacts and exhibits in the world. Exponential Center @ CHM is a hub for students, entrepreneurs, mentors, and leaders to meet, gather, and share ideas. With scheduled events and talks from Silicon Valley’s top founders and venture capitalists, it is a destination centered around innovation, growth, and community.
One Word
Interactive Installation
One Word is an exhibition that puts a fun, literal spin on the question, “If you could give one word of advice, what would it be?”
The Computer History Museum’s Exponential Center provides a rare opportunity for viewers to gain valuable advice from Silicon Valley’s top entrepreneurs like Steve Wozniak of Apple and Julie Hanna of Kiva.
Conceptually, we focused our energy on connections and community. We collaborated on ideas, like a place for viewers to leave their word of advice, along with digital sharing, to continue engagement.
The design needed to connect each leader with their word of advice. Also, it needed to convey a sense of community and connectedness that makes Silicon Valley unique. Lastly, it needed to be accessible to a variety of audiences — from students to CEOs.
With these unique challenges in mind, I drew a modified font using DIN, CHM’s brand typeface. The custom font provides a continuous path through each word and beyond. From there, I developed an intricate “network, graphic that is both dynamic and inclusive. The backgrounds employ the brand color palette and gradients that were in use in CHM’s branding at the time.
The project is a success, winning praise and engagement from leaders and viewers alike. The One Word wall remains in a prominent place within the Exponential Center building at CHM.
One Word
Publication
An extension of the installation within the museum, this small book allows visitors to explore their own journey and words of advice. Here, viewers gain a more intimate look at the CHM founders, and the accomplishments that set them apart as Silicon Valley’s top leaders.
Exponential Center @CHM
Marketing Brochure
This branded piece needed to fit a variety of uses for the CHM leadership team. It could be used as a marketing piece or for fundraising efforts.
